Directors of Adult Social Services across the North East have pledged support to the annual Carers Week campaign which runs from Monday, June 10 to Sunday, June 16.
And this year they're putting the spotlight on the latest digital technology that can make a real difference.
Carers Week is a national campaign to raise awareness of the importance of caring, highlight the challenges faced by carers as well as to recognise the contribution they make to communities and families.
Approximately 300,000 people in the North East are carers, looking after a parent, partner, child or friend.
Caring can be a hugely rewarding experience but sometimes carers find it challenging to take care of their own well-being whilst caring and the impact of caring on health and well-being should not be underestimated.
This year's campaign is highlighting the opportunities that technology can offer to support carers, particularly easily accessible mainstream devices and online tools such as Skype, Alexa and the various apps which are readily available.
Fiona Brown, Chair of the North East Branch of the Association of Directors of Adult Social Services (ADASS) and Director in Sunderland, said: "Carers play a key role in supporting loved ones, friends, and neighbours.
"Without their tireless efforts the health and care system across the region would struggle to cope and we want to pay tribute to the fantastic work they do."
A number of events and activities will be taking place across the region in support of Carers Week visit www.carersweek.org/about-us for further details.